Digital disruption: displacing incumbents, reshaping markets
What is digital disruption?
Digital disruption is the effect of digital technologies and business models on a company’s current value proposition, and its resulting market position. Digital disruption has the potential to overturn incumbents and reshape markets faster than any force in history.
Why it matters
Digital disruptors innovate rapidly, then use their innovations to gain market share and scale far faster than challengers still clinging to predominantly physical business models.
Digital disruptors are particularly dangerous because they grow enormous user bases seemingly overnight, then are agile enough to convert those users into business models that threaten incumbents in multiple markets.Enter the Digital Vortex